Explore NYSORA knowledge base for free:
Explore NYSORA knowledge base for free:
NYSORA’s Anesthesia Summit in Leuven brings together a rare mix of clinicians, educators, and industry leaders to exchange knowledge and test solutions in real-world clinical settings. It’s where science, practice, and innovation meet – and where the conversation moves beyond products to the strategies that make anesthesia safer, more efficient, and more effective. For industry partners, NYSORAs’ events offer direct access to anesthesiologists, residents, and hospital decision-makers who are actively seeking solutions to everyday clinical challenges. It’s a setting where feedback is immediate, collaboration is hands-on, and innovation is measured against real clinical needs. One example is B. Braun, whose team joined the June 2025 Anesthesia Summit to engage in discussions on regional anesthesia safety and efficiency. Their participation went beyond product demonstration, practical sessions and exchanges with clinicians on how to improve outcomes through refined techniques and tools. “We see NYSORA Anesthesia Summit as a great opportunity to showcase our market-leading products, connect with our customers, and network. But also to gain valuable insights into the clinical strategies making regional anesthesia safer, more efficient, and even more effective. This is what we at B. Braun are committed to, and why we’ll be here next year,” — Gerald Scholl, Senior Product Manager, B. Braun Group These collaborations are central to the NYSORAs’ events purpose: creating an environment where industry experts gain first-hand understanding of evolving clinical practices, and clinicians experience the latest technologies with the people who develop them. This exchange accelerates innovation and supports both better training and patient care. While the Leuven Anesthesia Summit is a flagship event, NYSORA’s platform for industry-clinician collaboration extends globally, from specialized workshops to large-scale international symposiums. Each event provides a targeted opportunity for companies to engage directly with the medical community and shape the future of their fields. With the 2026 Anesthesia […]
September 10, 2025
Anesthesia is increasingly shaped by technology — but its real value is seen when that technology is applied in real-world workflows and evaluated by the clinicians who depend on it. At NYSORA’s events, new innovations are displayed, experienced, discussed, and refined in direct collaboration between industry and the anesthesia community. At the Anesthesia Summit ‘25, Konica Minolta showcased two of its portable ultrasound systems — the MX1 Platinum and HS2 — designed specifically for point-of-care environments. These systems include an integrated camera function, making them particularly valuable for education, training, and procedural documentation. “The atmosphere is very nice and friendly, with people joining and participating in conversation. Our MX1 Platinum and HS2 systems are portable devices, especially designed for the point-of-care environment. The camera function available on both is very useful for educational purposes. We have four pillars that our systems are based on — starting with image quality. Konica Minolta began as a camera and film company, and the technologies developed for film are now integrated into our ultrasound systems, giving us exceptional image quality. The second pillar is ease of use, with simple needle visualization and technologies ideal for education,” — Amal Yaseen, Product & Business Development Manager Ultrasound EMEA Through live demonstrations and case-based discussions, participants saw how these technologies enhance accuracy, reduce variability, and support patient safety. The focus extended beyond technical features, exploring how imaging integrates seamlessly into anesthesia workflows, from pre-procedure planning to real-time decision-making. For NYSORA, creating this type of exchange is central to the event’s mission: aligning clinical expertise with technological capabilities to advance the standard of care. NYSORA’s global symposiums and summits provide year-round opportunities for innovators like Konica Minolta to engage directly with the anesthesia community. With NYSORA Anesthesia Summit 2026 set for Leuven (June 12–14), and additional Summits scheduled […]
September 5, 2025
Imagine if your digital marketing initiatives could reach over 700,000 global healthcare professionals annually with your innovative solutions! NYSORA, the leading educational organization in Anesthesiology, ICU, Nursing – IV Infusion Therapy, and Pain Management, is uniquely positioned to make this a reality. Our Expanding Influence Over the past few years, NYSORA has scaled its educational footprint to become the leading educational organization in all of Anesthesiology, Pain & Perioperative Medicine, Nursing IV Therapy and growing into ICU and ED. With over 10 best selling textbooks (NYSORA BOOKS) and more in planning. NYSORA is now also the largest community of professionals in these therapeutic areas—boasting a reach several times larger than all anesthesia and pain societies combined. For example, NYSORA’s YouTube channel has 230,000 subscribers and garners over 20 million views annually, unmatched by any similar professional medical organization. Recognizing our immense reach and daily impact on anesthesiology, pain, perioperative medicine, and nursing education, NYSORA is now opening the door for industry partnerships in education. Why Partner with NYSORA? Massive Reach & Visibility Website Traffic: 10 million annual visitors to com—healthcare professionals eager for clinical insights. Social & YouTube: Over 500,000 community members across social platforms, including 230,000 YouTube subscribers with over 20 million views annually. Influential Newsletter and Podcast: More than 210,000 subscribers receive bi-weekly updates on Anesthesiology, ICU, Pain, and Perioperative Medicine {Podcasts – NYSORA}. High Brand Trust & Engagement NYSORA’s audience deeply trusts NYSORA’s recommendations, making our platform ideal for showcasing innovative solutions—from white papers on new technologies to co-branded educational content. Direct Access to Healthcare Professionals and Instant Market Research Live Workshops: We host over 80 annual live workshops, providing hands-on opportunities for product demonstrations and direct clinician engagement. Sponsored Educational Content: Collaborate with us to co-create articles, videos, or webinars that highlight your devices and services. […]
March 24, 2025
